THE ONE CONFERENCE YOU DON’T WANT TO MISS!

Cross Border Summit 2025

Ignition: Building Momentum for Explosive Growth

November 3 - 5, 2025 | Chiang Mai, Thailand
Pre + Post Event Activities from November 3 - 7, 2025

Get ready for the most exclusive ecommerce networking event of the year!

This event will sell out due to limited seating, so please book while you can.

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Chiang Mai

Holiday Garden Hotel & Resort

Year 2025

November 3 - 5

Masterminds

Best Speakers

Few Seats

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Welcome to the annual Cross Border Summit, where the top business minds in Amazon, Dropshipping, SEO, Lazada and Shopee will join once again to bring together expert sourcers, sellers and leaders from South-East Asia and around the world.

WHAT’S THE CROSS BORDER SUMMIT EVENT?

The Cross Border Summit is an annual conference bringing together top e-commerce cross border business leaders from around the world to share expertise about business strategy, marketing, team building, and other strategies to stay ahead in today’s global world. While internet and technology has done amazing things to improve society and business, it has sprouted competitors from around the globe. Keep on top of these trends by attending the Cross Border Summit!

Global True "Cross Border"

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For E-Commerce Businesses Selling Globally

The main focus on Cross Border Summit is international ecommerce to the West.

Amazon FBA Ranking, PPC, and Growth

Advanced topics from experts giving you the latest tactics and hacks on growing your business on Amazon FBA.

Growing New Sales Channels (Retail, D2C Direct, & More)

Hear from experts in crowdfunding, retail distribution, and more unique channels on what they are doing to grow sales and distribution.

Sourcing in Thailand & Southeast Asia

Get the latest trends on finding quality manufacturers in Southeast Asia. Hear real case studies of successful brand owners who setup product sourcing and development in Thailand & beyond.

Seller Case Studies & Inspiration

Be inspired by top 7, 8 figure Amazon and e-commerce sellers who have re-adjusted during Covid-19 to come out on top. Learn the changes and adaptations needed to succeed.

For Ventures Exploring Southeast Asia Markets

We also are adding more sessions on selling in the growing Southeast Asia market.

Getting setup on Lazada, Shopee For Your SE Asia Growth

More of our community is curious how to launch in Southeast Asia. We have local top sellers in various countries of Southeast Asia sharing.

Logistics, Quality Control in Thailand & Beyond

Not just sourcing and finding factories - but how does one actually make sure it is good quality and arriving on time in a safe condition. Let’s discuss.

Panels and Case Studies

Always a favorite, learn what sellers, both local, Chinese, and Western, are doing to grow in Southeast Asia markets.

Meet Quality People

Say goodbye to aimless conversations in Asia! Join us in an exclusive event designed to bring together accomplished and skilled business owners.

Quality, Private content

Gain wisdom from speakers who have walked your path. They'll divulge unique insights and personal anecdotes that are rarely accessible on the internet.

Round tables

Forge connections with fellow business leaders. Our breakout sessions cater to diverse industries and businesses, enabling you to learn from your peers!

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    Our Speakers

    View All Speakers
    The Cross Border Summit is proud to present a lineup of top-notch speakers who are experts in cross-border trade. Our carefully selected speakers bring a wealth of knowledge and experience, and are passionate about sharing their insights and expertise with attendees.

    Michael Michelini

    E-Commerce Community Builder | Founder of Global From Asia | Vlogger & Podcast Host

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    Brian Johnson

    Founder at PPCScope.com | Amazon Advertising Expert

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    Mads Singers

    People Management Coach | People Advisory Consultant | CEO

    See ProfileSee Website

    Nick Katz

    "The Japan Guy" | 7-Figure Amazon Seller | Japanese Market Expert

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    Napoleon Beltran

    Chapter Leader of GFA Nexus Philippines

    See Profile
    View All Speakers

    Event Agenda

    Download Schedule (PDF)
    With a focus on providing valuable insights, networking opportunities, and engaging sessions, our agenda will be carefully curated to ensure attendees have an unforgettable experience.

    PRE - EVENTS (TBA)

    Amazing In China - Canton Fair Sourcing Trip

    Oct 24 - Nov 2 , Guangzhou, China
    Immerse yourself in a unique and unforgettable journey with our China sourcing trip! Discover the rich tapestry of Chinese culture, explore bustling markets filled with a myriad of goods, and forge valuable connections with local suppliers. 
    More Info

    Day 0 - November 3, 2025 Monday

    Round Table with VIP Members

    2:00 - 6:00 pm
    Seize this exclusive opportunity to connect with like-minded professionals, share innovative ideas, and gain transformative insights from leading industry experts. Our mastermind-style event features dynamic table rotations, each guided by a dedicated host to spark meaningful networking and collaboration. The lineup of our distinguished mastermind speakers will be announced soon, so stay tuned for exciting updates! Designed to empower your business growth, this event offers a vibrant platform to engage with fellow attendees and unlock strategies for success in an immersive, interactive setting.

    More Info

    VIP Dinner and Networking (VIP entry holders only) 

    7:00 - 9:00 pm
    This exclusive event offers a unique opportunity to mingle with distinguished cross-border ecommerce experts, whose names will be announced soon. Savor a gourmet meal while engaging in insightful conversations that spark inspiration and innovation. Elevate your network and build lasting connections with industry leaders and fellow attendees in an elegant, intimate setting designed to set the stage for a transformative conference experience.

    Day 1 - November 4, 2025 Tuesday

    Day 1 of Cross Border Summit:

    Get ready for an incredible lineup of sessions on Day 1 of the Cross Border Summit! Brace yourself for a day filled with mind-blowing insights, expert talks, and transformative discussions. Here's a sneak peek into the amazing sessions awaiting you!
    09:30 - 10:00 AM

    Getting your Data Outside of Amazon: Different Case Studies of Effective Product Inserts with Hard Data
    Speaker: Kayleigh Bendall

    The effectiveness of your Amazon sales strategy can be measured through several key metrics: the scan rate as a percentage of orders sold, the email opt-in rate based on the number of scans, the cost of acquisition per email, and the details of the insert offer. List building remains the most important tool for Amazon sellers. If you're not profitably and systematically leveraging social media or influencers, you’re missing out on substantial growth opportunities.
    03:05 - 03:20 PM

    Preview For Round Tables (Amazon, Sourcing, Logistics, Retail)
    Speakers: Max Anujorbhand, Jengis Gonzalez, Yulia Blinova, Steve Selikoff

    Select round table hosts for the end of the day session will share what their topics are, so attendees can prepare which round table to join in and engage with later.
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    9:00 - 9:30 AM

    Welcome Address: Setting the Stage for Cross-Border Ecommerce in 2025

    9:30 - 10:00 AM

    Keynote: The Future of Amazon FBA - Scaling Globally with AI-Driven Strategies in a Dynamic Economic Landscape

    10:00 - 10:30 AM

    Rapid Intros: Community Spotlight

    10:30 - 11:00 AM

    Panel: Navigating New Distribution Channels - Scaling from Southeast Asia to Emerging Markets in High and Low Tariff Environments

    11:00 - 11:20 AM

    Networking Break with Tea and Coffee

    11:20 - 12:00 PM

    Session: AI Agents Revolutionizing Ecommerce - Speed, Efficiency, and Customer Insights

    12:00 - 1:30 PM

    Lunch Break: Buffet Networking Lunch

    1:30 - 2:10 PM

    Case Study: Building a 8-figure Brand Sourcing from Thailand and Beyond

    2:10 - 2:50 PM

    Session: Mastering Amazon PPC in 2025 - Advanced Hacks for ROI Optimization

    2:50 - 3:30 PM

    Panel: Cross-Border Strategies for Print-on-Demand and Digital Publishing

    3:30 - 4:00 PM

    Networking Break with Tea and Coffee

    4:00 - 4:40 PM

    Session: Expanding Beyond Amazon - Crowdfunding, Emerging Channels and Retail Distribution Strategies

    4:40 - 5:20 PM

    Keynote: AI-Powered Growth - Tripling Revenue with Tools and Tactics for 2026

    5:20 - 6:00 PM

    Rapid Fire Networking Session 1: Connect with Peers and Experts

    The Cross Border Summit is over each day at 6pm. We will have evening location for networking and continued conversations.

    Day 2 - November 5, 2025 Wednesday

    Day 2 of Cross Border Summit:

    Get ready for an exhilarating lineup of sessions on Day 2 of the Cross Border Summit! Prepare yourself for a day packed with inspiring talks, transformative workshops, and expert panels. Here's an exciting glimpse into the phenomenal sessions awaiting you on the second day of the summit!

    9:00 - 9:40 AM

    Keynote: Global Market Trends - Where Ecommerce is Heading in 2026

    9:40 - 10:20 AM

    Session: Leveraging web3 and decentralization to grow your sales and distribution

    10:20 - 11:00 AM

    Panel: Leveraging AI for Supply Chain Optimization in Cross-Border Trade

    11:00 - 11:20 AM

    Networking Break with Tea and Coffee

    11:20 - 12:00 PM

    Session: Social Media Growth Hacks for Ecommerce - Driving Sales Beyond Amazon

    12:00 - 1:30 PM

    Lunch Break: Buffet Networking Lunch

    1:30 - 2:10 PM

    Case Study: How Chinese Sellers Are Dominating Global Markets in 2025

    2:10 - 2:50 PM

    Session: Sustainable Ecommerce - Balancing Profit and Purpose in Global Expansion

    2:50 - 3:30 PM

    Panel: The Next Frontier - Emerging Markets and New Channels for 2026

    3:30 - 4:00 PM

    Networking Break with Tea and Coffee

    4:00 - 4:40 PM

    Session: 25 Proven Amazon Hacks for Maximizing Sales in Competitive Markets

    4:40 - 5:20 PM

    Closing Panel: The Road Ahead - Rapid-Fire Reflections on Innovating for Cross-Border Success

    5:20 - 6:00 PM

    Round Table Breakout Sessions: Choose Your Topic and Expert for In-Depth Discussion

    After Party: 7:00 pm

    Wrap up Day 2 in style with an exciting after-party. Let's celebrate the day's achievements, unwind, and dance the night away together!

    post-event - TBA

    Exclusive Post-Event Workshops
    Unlock deeper insights with our exclusive, hands-on workshops led by expert speakers. Enhance your learning experience with these valuable add-on sessions available for an additional fee. Choose one workshop, or enjoy both workshops at a special bundled rate!

    Workshop 1: 9:00 am - 12:00 pm

    How Chinese Sellers Operate their Business
    Speaker: Can Chan

    • Explore the e-commerce landscape of 2024
    • Delve into innovative productdevelopment and executionstrategies
    • Next big trend: TikTok Shopgrowth
    • Strategize expansion bytapping into new markets anoplatforms to diversify saleschannels.
    • Enhance operationalefficiency with Al tools such asChatGPT, along with otheruseful Al applications and prompts.
    • Explore creative business models that go beyond traditional product sales.
    • Focus on organizational upgrading to stay competitive in the evolving e-commerce landscape.
    • Implement defensive operations to safeguard against malicious competition and ensure business sustainability.
    • Case study: Top Amazon brand, Anker's growth strategy
    Reserve your spot – Join here

    Post-Event - November 7, 2025 Friday

    EXCLUSIVE Villa Mastermind - Phuket, Thailand

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    Morning flights to Phuket for those who are joining the Cross Border Mastermind in Phuket, Thailand

    Join us for an enriching experience featuring two days of learning from leading entrepreneurs and brand builders, plus two days of activities to immerse yourself in Thai culture. Designed to overlap with the weekend, this event maximizes your work time and flexibility. 
    Learn more about the Cross Border Mastermind

    Take action now and register

    By registering now, you'll secure your spot and be able to take advantage of all the benefits that this opportunity has to offer. Whether you're looking to learn, network, or grow your business, our program is designed to help you succeed.
    Secure Your Slot Today!
    Don't miss out on the opportunity, register now before the slots fill up.

    WHAT YOUR FELLOW ATTENDEES ARE SAYING

    Don't just take our word for it - see what past attendees have to say about their experience at our events. From the quality of speakers to the networking opportunities, our attendees have been raving about their time at our conferences. Read on to see how the Cross Border Summit has helped them grow their businesses, expand their horizons, and make lasting connections.
    "Cross Border Summit 2023 was truly amazing! Mike and the team delivered an awesome event in Changai, Thailand, with top speakers sharing invaluable strategies for e-commerce success. I highly recommend checking out Cross Border Summit; it's truly awesome!"
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    Zach Benson
    "It was such a good event, so well organized. It really felt like a tribe; like everyone was connected. Great! Everyone had really good conversations because it wasn't just presentations. You had the facilitation of the workshops and all of that stuff. I mean, we had such good conversations. I learned a lot just being, you know, from the other speakers and all the sellers and stuff like that. It was awesome."
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    Chris Rawlings
    "It was great to have representation from both the supply side and the selling side all combined into one. The Cross Border Summit was awesome this year with the theme 'Open Borders, New Beginnings.' It was an East Meets West event. I think it was great to have perspectives from both sides, especially after coping with the fragility of the supply chain.
    Peter
    "It's a good opportunity to meet many experts in the field of e-commerce and cross-border trading, to expand my own personal knowledge, as well as meeting potential clients, partners, and colleagues in the industry. So, I think I'm coming back next year as well."
    Catherine Qian
    "Although we're pretty experienced sellers on Amazon, this conference has been amazing; we've gotten a lot of really good tips that we can right away implement in our business, and I think it's going to help us grow a lot. So, super excited to be here."
    Kristina
    "These kinds of events are very insightful and they help a lot of other sellers. It's the first time in Southeast Asia, so it's easier for us to come, especially for people like me for whom traveling is difficult. It's a very good opportunity, so I'm very, very happy and thankful."
    Jorge
    "The content is well-prepared. I'm not an Amazon person, but I could learn, and also other things related, so it's good to know about e-commerce in general, and then more about products and people that are making big results in the e-commerce field. So I'm very happy to attend this suumit."
    Carlos
    "It's been fantastic; the quality of speakers has been amazing. A lot of Amazon focus but also general e-commerce stuff, and even some Instagram and social media. Anybody who's thinking of attending the Cross Border Summit, maybe for 2024, I highly recommend it. I'm definitely going to be buying my ticket again today to attend next year."
    David Caruso
    "It's my first time at the Cross Border Summit, and it's been amazing. The intimate setting lets you engage with speakers and attendees, while still meeting new faces. Highly recommend attending next year; it's a must"
    Benjamin Smith
    "I've really enjoyed the Cross Border Summit; all of the speakers have been great. I've been enjoying learning more about PPC because we've been on Amazon for about the last 10 years and really trying to increase our return on investment for pay-per-click ads on Amazon as it's rapidly changing. So that's been very exciting to learn."
    Rachel
    "The first day of the Cross Border Summit was amazing, especially the VIP moment where we connected with insightful individuals. The conference was great for generating new ideas and sharing experiences, which often leads to valuable connections and assistance."
    Amino

    "I’m Vicky and I’m from YKS Group.

    My company is a cross border ecommerce business in China. It is my first time in Cross border Summit. First of all it is a great chance to know the different people from different countries. A good chance to know what foreign people think of China."

    Vicky

    “I’m Rolands from Taiwan doing different b2b ecommerce trade. Here I’m get a lot of actionable information. The information is really that good that I missed the after party yesterday. I went to the hotel and implemented the ideas. Like Brian Tracy said is that you take action.

    The Cross Border Summit has actionable ideas – that is the biggest takeaway.“

    Rolands
    “We had a great time with everyone this week! Thank you to the whole GFA team for putting together a fantastic event overflowing great content, awesome humans, and tons of fun!“
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    Emma

    “The Cross Border Summit is an excellent event because it’s really really packed with a lot of information, a lot of Amazon sellers, e-commerce guys, banking and logistics people are there. Anything to get your business going or if your running your business for a few years now, you can learn new stuff because these people always have a tip or two to give you.

    It’s a really good experience. I’ve been to a couple of Cross Border Summits and I’m looking forward to the next one.“

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    Jelena
    "I'm a start-up right now and I want to start my own online business and going to that summit, it really helped me to understand what steps do I need to take and I found really nice context of every person who can lead me during these steps. It was really valuable information for me. I will come this year and I really look forward to talking to some people and listen to some speech. This is also nice event where you can learn some new tricks and be updated about online techniques and online industry in general."
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    Olga
    "Okay, so we've had a brilliant day here at CBM, and thanks to all the speakers, it's been fantastic. There's been a massive amount of learning and a generous sharing of knowledge. I have learned so much, and I'm looking forward to putting it into practice."
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    Diane
    "What you get from the event is a diverse range of different speakers from around the world, as well as attendees. What I got most out of it was the networking during the event. I managed to create a lot of business opportunities as well as friends, which can be very important when you're doing business in China. So I find it hugely invaluable. Apart from that, I would recommend you attend next year's event."
    Kai Law
    "Thank you so much Michael for the invitation! I met some very cool people and it was great pleasure being here."

    “Hi I’m Daniel, Singapore Amazon Ecommerce Seller. First time at CBS 2018. Excited to be here – Mike with me – asked me to say some words. 

    The event is great. Amount of content for the any ecommerce seller should come here, experience the content, the food, teh event. I have nothing but great words for Mike and his team and the amount of hard work they put into this event, see you at next year’s CBS 2019.”

    Daniel

    Frequently Asked Questions

    Here you can find answers to some of the most commonly asked questions about the Cross Border Summit.We hope that this section can provide you with the information you need to make the most of your experience at the Summit.

    If you have a question that is not answered here, please don't hesitate to reach out to our support team. We are always happy to help.

    Because this is an international conference, it will be in the English language. The conference will generally be conducted in English. However, if you require a translator, please let the organizers know in advance so that they can arrange for translation services.

    Any Questions? Feedback?

    We’d Love to Hear it! What do you think of the Cross Border Summit? Interested in attending? Apply to be a speaker? Your company wants to support and be a sponsor?

    All of these requests are great – please contact us at [email protected] – and one of our team members will be in touch with you as soon as possible.

    Have feedback on ways to improve the event? Maybe this isn’t a conference you think is as good as it could be? We want to hear from you too, especially from you! We love to hear all constructive feedback.

    Thanks for your interest in making this conference a success!

    What are you waiting for?

    Secure Your Spot at the
    Cross Border Summit Today!

    Don't miss out on this opportunity to connect with international business experts and learn from the best in the industry. Click the button below to register for the Cross Border Summit and secure your spot. With limited availability, you'll want to act fast to ensure you don't miss out. We can't wait to see you at the summit!
    Register Now For CBS 2025